Does Every company have its four marketing rules

Does Every company have its four marketing rules

By referring to four marketing rules we assume that you are probably talking about four Ps of marketing mix. If you are referring to the four Ps of marketing then every company focus on these 4 areas in varying proportions. Some companies might focus more on product and price and less on promotion and place or distribution channels while some companies more focus on product than other Ps. It all depends on the nature of the product or service that it is making or delivering, its resources, budgets and the discretion of the management.