How a non profit organization?

How a non profit organization can market their services with the marketing tools

Non profit organizations like NGOs, public awareness campaigns and all those organizations which are not working for the sake of profit are also indulge in marketing activities. As you have learned in the first lecture that the major objective of the marketing is to communicate in an affective way and to deliver the message to the customer flawlessly. Non Profit organizations have the same objective to communicate with the general public, and for that purpose they have to go for marketing activities.