Is there any difference between 4 P's and SIVA..?

Is there any difference between 4 P's and SIVA..?

As already you know about 4 P’s which stands for Product, Promotion, Price and Place. These are considered as marketing mix in the field of marketing. The new model which has been presented as SIVA model and is stands for Solution, Information, Value and Access. As organizations are following customer focused approach of marketing in this highly competitive, therefore, tagging a new approach was necessary hence we find it in the form of SIVA. This SIVA model provides customer centric approach for the 4 P’s model. Comparison of both models is as follows:

Product                            Solution

Promotion                         Information

Price                                 Value

Place                                Access

I hope that the above clarification will help you in understanding the concept.