What is meant by marketing share
What is meant by logistics and integrated logistics
What is the product assortment
What is sale quotas and give examples
What are the fringe benefits that are used to compensate the salesperson
Market share:
Market share means that how many customers we have in the market. For example our target market has 100 customers and 40 of them are purchasing our product, then we may say that our market share is 40%.
Logistics:
Logistics is the management of the flow of goods, information and other resources, including energy and people, between the point of origin and the point of consumption in order to meet the requirements of consumers (frequently, and originally, military organizations). Logistics involves the integration of information, transportation, inventory, warehousing, material-handling, and packaging, and occasionally security.
Product assortment:
Product assortment usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines.
Sale quotas:
It is the minimum sales volume goal established by the seller. Sales quota may be expressed in terms of rupees or units sold. A sales quota may be required of a salaried or commissioned salesperson or may be a sales goal set
Fringe Benefits:
All non monetary benefits, given by the company to the employee are known as fringe benefits. For example company gives motor bike to sales staff, mobile limits etc
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