Marketing Intelligence

kindly describe marketing intelligence also tell me if we hire any consultant for marketing reach then will he set the reach objectives or company will set the reach objectives.sir also tell me what is the sleeping partner?

Marketing intelligence systems:
Whereas marketing research is focused, market intelligence is not. Sales force, after-sales personnel and district/area managers all are trained to collect information from competitors’ actions, customer complaints and requests and distributor problems. Newspapers, trade magazines, business journals and reports, economic forecasts and other media are also scanned to gather intelligence.

A sleeping partner is someone who invests his or her money but does not take any interest in daily affairs of the business.

The consultant will work in collaboration with the company in setting and achievement of objectives.