Can a same company has the different market mix and in what scenario?
Yes same company can have different marketing mixes. E.g. one company can have more than one products or market segments to cater for. Like one company can be making three kinds of soaps: beauty soap, medicated soap for sensitive skin conditions, children’s soap for killing germs etc. Now the company, in this scenario will be having different marketing mixes for each of these soaps.
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