Two Tiered Marketing,Marketing Intellegence

What is two tiered marketing
What is the difference between people view of the nature , universe and society in cultural environment
What is the difference between marketing intelligence and marketing research

Two tiered" marketing is a practice which caters to the needs of two discrete sets of customers. There are two prices and consequently two variations in the quality of the products being offered. E.g. in kids toy market two different versions of Barbie stationery may be sold to two different customers one version which is qualitatively better is sold  to upscale customers with high and exorbitant prices. In contrast the other version of Barbie stationery may be cheaper and qualitatively may be a little less than the former version.

The term marketing intelligence is wider than marketing research. Marketing intelligence focuses upon the whole market dynamics, the key competitors, the financial dynamics of the industry and the entire business value chain. The goal of marketing research is to see the impact of changing elements of marketing mix upon customer behavior.

Different cultures impact the thinking pattern of their customers and therefore different customers coming from different cultures have differentiating views on nature, universe and society. E.g. Pakistani culture holds dear traditional family values more than the American culture.