What is Global Marketing & international marketing?

What is Global Marketing and international marketing also differentiated it? & Brief Globalization.

Many authors refer to international marketing and global marketing as same and define it as carrying out all marketing activities across border and applying to more than one country. But some other differentiates international marketing on the basis of same or different marketing mix approaches used. Globalization takes a more standardized approach focusing on customer and market similarities while international marketing focuses on adjusting the marketing mix according to the differences in customer segments in different parts of the world.