What is Habitual Buying Behavior?

What is Habitual Buying Behavior?

Habitual buying behavior is observed when involvement is product is low and very few differences exist between brands.
For example if a person wants to buy bread, he / she can see so many brands in the shop. He or she used to buy a particular brand (in routine), that person goes for it. Here difference between brands is negligible and involvement is also low because bread is low price item.