What is Mass Marketing?

What is Mass Marketing?

Mass Marketing:Companies have not always practiced target marketing. In fact, for most of the 1900s, major consumer products companies held fast to mass marketing—mass producing, mass distributing, and mass promoting about the same product in about the same way to all consumers. The traditional argument for mass marketing is that it creates the largest potential market, which leads to the lowest costs, which in turn can help into either lower prices or higher margins.
For example, Bunny Bread supply bread in all parts of the city regardless the economical differentiation of the communities.