What is the meaning of niche marketing?

What is the meaning of niche marketing?

A niche is a narrowly defined group within a segment or a sub segment with distinctive and peculiar sets of needs and benefits. Niche marketing is aimed at this segment. E.g. a herbal natural make-up for extra sensitive skin conditions.

Hope the above explanation answers your question.

A niche market is the subset of the market on which a specific product is focusing on; Therefore the market niche defines the specific product features aimed at satisfy specific market needs, as well as the price range, production quality and the demographics that is intending to impact.
For example BMW car is a niche product and only a small segment of the market can afford it.