What is Persuasive advertising?

What is Persuasive advertising?

Persuasive advertising is a part of overall advertising strategy, which is used to compel consumers to purchasing specific goods or services. This is usually done by appealing to their emotions and sentiments. Unlike informative advertising, which focuses on the function of the product, persuasive advertising encompasses on the softer side of the picture and hit the sentiments of the consumer.

For example in an ad of beauty soap, the content of the ad focuses on delicate skin, smoothness which may attract the opposite gender. The sense of recognition is highlighted in these kinds of ads.