How To Make Use Of A Press Release?

A press release is a publicity tool that offers a lot of benefits to an organization or a business group. Writing a press release can help promote a company’s website as well as the products and services it offers without having to shell out money. Using this marketing tool also promotes your company to media sources which can lead to increased traffic to your site. With the media and the internet, promotion works can now be made easily.

Writing a PR is as beneficial as placing an advertisement. The only difference is that the press release can be published in a variety of ways free of charge. Many businesses and organizations have utilized this in an effort to raise public awareness about their group, its goals, products and services and increase their clientele base eventually leading to more sales.

As in any story, content is a major factor in writing a press release. The story has to be newsworthy in order to capture the interest of web users. Those that utilize keywords have more chances of being indexed by search engines and of being used by online users researching on specific information.

There are two ways to get your press release published. The first is the traditional approach of sending it to local media outlets like newspapers, television and radio stations. You can send it through various ways by snail mail, fax or email. It’s not always, though, that press releases get published easily because it depends on the preferences of editors. If your PR is timely and interesting, the media outlets may include your story otherwise, it gets dumped.

The second way to publish is through the internet. There are many press release distribution services online and you can look for them using the search engines. These services usually charge a fee but if you don’t have the budget, you can just email your press release to relevant sites or to the websites or blogs of people you know who can help you with this matter.

Of course, when you use a PR distribution service, your write up is guaranteed to get published online instantly or on the day after submission. Your press release will also be sent to other online media networks like Yahoo and MSN news. An added benefit is that your story gets to be included in the current top news in your industry and it gets indexed by search engines like Google, Yahoo and MSN, meaning it can be read and used by thousands of other web users at a later date.

Still another benefit is when your press release gets covered on relevant websites with distribution through the RSS (Rich Site Summary) services. When this happens, your writeup is usually syndicated to RSS news indexing sites thereby increasing its circulation. These sites are utilized by online users to research on information or news on business. If web users with specific interests don’t use the search engines, they can subscribe to newsletters and will get your PR on their email boxes or their RSS newsreaders.