How to Increase your Site's Backlinks - Back Linking

Backlinks are one way of gauging a website’s ranking in search engines. It is also a good way of knowing a site’s traffic. Increasing backlinks to a website, therefore, is another essential part of search engine optimization or SEO. The main aim here is to have as many sites linked to a particular website in the same area of interest to achieve those objectives.

Back-links are also called incoming links, inbound links, in-links and inward links. They are simply any links to a particular website or web page. They can be one way link or reciprocal link. But this is for sure, the more links a website has, the more popular or important it will become. This brings us to the aspect refers to link popularity which plays a vital role in a web site’s visibility among the top search results. It is also important to note that link popularity does not only deal with quantity or the number of links but more on the quality of incoming links. Websites with poor content may not get much links while a link from a major directory has more edge over a link from a personal home page.

So how can a backlink be traced by search engines? Google, for instance, uses a system known as the Page Rank algorithm that analyzes links in ranking websites or pages. To find out the rank of your web page, you can download Google Toolbar. Some search engines drop websites from their index if they do not have links to other websites or web pages. You see, although it’s right to say that if your site has good web content, many people will link to you but then, it’s not always that way. Website owners have to find other ways to increase their backlinks and eventually increase traffic to their sites.

Ways to build backlinks

Quality back-links are always better than the number of sites that link to another site. This means linking only to websites with high PageRank especially those providing information or products similar to one’s site or linking to sites catering to the same target audience.

Webmasters, if possible, should link only to trustworthy sites notably those that utilize spams for promotion. They should also avoid joining link exchange programs or the so-called link farms which are banned by search engines.

Keep your web pages properly linked together using the right titles, descriptions, keywords and anchor text. Then register your site in leading search engines including countrywide, industry wide and subject wide as well as major directories.

Some SEO experts advice translating websites into several languages. In this way, your site will have many web pages and it will improve its linking structure.

One interesting option you can practice which can surely increase traffic to your site is to start a contest. You make have a simple one but be sure to give away a prize to keep the interest of web users. The bigger the prize, the better will be the response. You can choose to give away cash, a product or a specific web service like a site review or a free logo design. Be creative and ensure that your rules are clear. An important rule you should include is to require participants to link back to your contest post and or your blog.

These are only a few techniques and there are a lot more. Continue widening your knowledge because it’s the best way to improve on everything.