Learn the basics of Google Webmaster Tools

After logging in, you will see a list of all management websites, items that receive Google messages such as 'Preferences', 'Author Stats' (Labs) and 'Other Resources'.

Message

Google rarely sends notices to Webmaster Tools. But when receiving the notice, that means:

Google thinks the website is hacked

Google detected an unnatural number of links to the website
Goole thinks that placing links to websites doesn't follow the instructions from the Webmaster Tool
Labs - Author Stats
This page displays search statistics for managed websites.

Since copyright is not tied to domain names, Google shows the author's stats on website posts and personal statistics. To do this you need to fill out a valid author profile (Google+) to see stats here. This section is very interesting, it helps to verify whether the URL displayed is good or bad on SERPs.

Other Resources - Rich Snippets / Structured Data

If you've never used the Rich Snippets Testing tool (now called "Structured Data"), check it out. This is a way to check the URL, see if your profile is presented correctly or not.

In addition, you also have other tools to check what has been added on the website:

• Author Page
• Name
• Google+ Page as a Publisher
• Any structured data is detected (reviews, products, song titles, etc.) in the form of microdata, microformats, or RDFa.

Google Webmaster Tools control panel

After entering Webmaster Tools, select the specific website you want to view. After that, Webmaster Tools will provide a control panel with all the necessary functions for website administration

• Crawl Errors
• URL Errors
• Site Errors
• Status of DNS, Server Connectivity & Robots.txt
• Query overview (plus click and impression wages)
• Sitemaps (including sent and indexed URLs)

There are five major key parts here: 'Configuration', 'Health', 'Traffic', 'Optimization', and 'Labs'. In the five sections on the most important part are ' Health ' and ' Traffic '.

Configuration

Here you can choose a specific country for the website, then select a preferred domain name (www or no www), or limit the crawl rate of Goooglebot.


Sitelinks (website link diagram)

Google will automatically select sitelinks to display below the main URL on some queries. If certain URLs you don't want them to show up in sitelinks, you can 'demote' them and Google won't display them.
URL Parameters

If duplicate content issues occur on websites because of the use of variables or parameters in URLs, this tool can prevent Google from collecting duplicate data. Unless you're sure what to do, restrict your use of this setting.
Change domain name

If the website is converted to a completely new domain name, 301 redirects need to be known to google this.
Users
Webmaster Tools can directly affect the website, so decentralization is essential. The highest administrative authority of the Webmaster Tool is ' Full user '. Besides, ' Restricted use r' is intended for customers or users to access data and cannot change settings.

Health
The Health section helps webmasters monitor the health of websites.
Crawl Error
Crawl Error provides details about the error URL during Google crawling your site. The crawl error arises when Googlebot crawls unsuccessfully or the link is broken. Google will send a response code back as 404 error pages and redirects 301.

Crawl Stats ( statistics, t hu crawling bot)
Statistics Best Crawl stats to determine the status of SEO of the website is good or bad time space. You can get analytics from the rankings, but it is better to check every day and record every week.

Blocked URLs Fetch as Googlebot & Submit To Index
Googlebot will be provided exactly what Google's Spider sees on the URL you submitted. This is handy for finding hacked sites and troubleshooting the site's poor performance in search results. A new feature has been added to " Submit to index ". This feature will help you quickly get updated by Google if you want to change meta tags. In addition, this feature is also very useful for checking changes on the Index Status website. When you select the 'Advanced' mode, you will see all of Google's specific statistics on the website. The number of 'Not selected' will indicate whether the website content is good or duplicate. Malware.

If Google discovers any malicious software on the website, Google will notify it in this section. Google will send a webmaster notification message if malware is detected on the website.

Traffic
Search queries These queries occur when the website appears in the search results, rather than having to be clicked by the user. . So you will have a chance to see which keywords you are not clicking. Keep an eye on your CTR%. If you see the # 1 ranking for sites that are unusually low, don't be surprised because they may include branded products. If your site is in a high position but the CTR is low, this means that the meta tag is not attractive enough. You can add the author to confirm the webiste or add another data structure, this will be able to help improve the CTR rate.

Link to Your Site (Link to Your Site)
This is the part of interest in Google Webmaster Tools. Because the data associated here continues to get updated faster and faster. There are two ways to download linked lists, but 'Download Lasted Link' is the most convenient. 'Download More Sample Links' only gives a list of links similar to the latest link but in alphabetical order. The main report lists the domains that link to websites sorted by the number of links.

Internal Links Internal links
are links from many subpages located on a domain. This setup is useful for diagnosing internal linking issues. This tool is probably too familiar to you.
Optimization Sitemaps

Use statistics on the number of urls indexed by google index. You can also add a sitemap outside of the default path you usually see.

Remove URLs
You can submit URLs (only used when you have the highest administrative rights) that you want to remove from Google. Guarantee and follow the requirements of the removal process.
HTML improvement
This can be considered as a basic on-page SEO testing tool.