Consumer Behaviour and Characterstic

What is CONSUMER BEHAVIOR
What are CHARACTERISTIC OF CONSUMER BEHAVIOR

Consumer behavior
It is a discipline that deals with how and why consumer purchase or don’t purchase products and services. It is influenced by the characteristics of the buyers.

There are many characteristics that influence their purchase decisions like cultural, social, personal, and psychological

Cultural Factors:
It includes buyer’s culture, subculture and the social class he/ she belong to. Every group or society has a culture, and its influences may vary greatly from country to country.

Social Factors:
Social factors include the consumer's small groups, family, and social roles and status.

Personal Factors:
Personal characteristics such as the buyer's age and life cycle stage, occupation, economic situation, lifestyle, and personality have a great impact on the buying decision.

Psychological Factors:
Psychological factors include motivation, perception, learning, and beliefs that influence the buying preferences