Database marketing and Kiosk marketing

Define database marketing and kiosk marketing?

Database marketing is the process of constructing, maintaining and using customer databases for the purpose of contacting, transacting and building long-term and profitable customer relationships.

Kiosk Marketing: a kiosk is small information and selling unit. It may take the form of refreshment stands, free standing carts that may sell refreshments, cosmetic items etc. These are found at airports, shopping malls etc. Kiosk may also serve as an interactive computer terminal available for public use with internet access or site specific information.