Direct Marketing & Data Base marketing?

Brief in Easy word Direct Marketing & Data Base marketing?

Direct Marketing is the use of direct consumer channels to reach and deliver goods and services to customers without using marketing middlemen. These may include direct mail, catalogues, telemarketing, interactive TV, Kiosks, Websites and mobile devices. They send birthday cards, information materials, offers etc. to certain customers. Airlines, hotels often build strong customer relationships through frequency award programs. The biggest benefit of direct marketing to customer is that he is able to avoid higher costs and pains of driving, traffic, parking headaches and lines at checkout counters.

Database marketing is the process of constructing, maintaining and using customer databases for the purpose of contacting, transacting and building long-term and profitable customer relationships.