Difference in Publicity & Advertizing?.

What is difference between “Publicity & Advertizing".

Publicity aims at creating or securing an unpaid editorial space in print or broadcast media to “Hype” i.e. promote or create excitement, interest, curiosity etc. for a product, service, idea, place, person or organization. E.g. Bill gates speeches and books have helped to create an innovative image for Microsoft Corporation.

Advertising is any paid form of non-personal presentation or promotion of goods or services by an identified sponsor. They may use print ads or broadcast ads, billboards, point of purchase displays, audiovisual material, display signs, posters and leaflets to deliver or communicate a message to the audience regarding the product or service.Hope the above explanation satisfies your query.