What is Catalog Marketing & Kiosk marketing?
In catalog marketing companies send full-line merchandise catalogs, catalog for only special things or business catalogs to their chosen customers. They may sometimes use CDs, videos as well. E.g. Carrefour sends online catalogs to their regular customers to sell fruits, vegetables, electronic items and a host of other things. IKEA also uses catalogs to sell furniture and kitchenware items. Avon also sells its range of cosmetics through catalog marketing.
Kiosk Marketing: a kiosk is small information and selling unit. It may take the form of refreshment stands, free standing carts that may sell refreshments, cosmetic items etc. These are found at airports, shopping malls etc. Kiosk may also serve as an interactive computer terminal available for public use with internet access or site specific information.
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