Premium Good, Point of Purchase, Sweepstakes

No idea clear about Premium goods,Point of Purchase & sweepstakes & Trade Promotional tool.

Premium goods:

Those goods which are of relatively higher in quality and consequently higher in price are known as Premium goods. In simple word the luxurious products are basically premium goods.

For example refined tobacco cigarettes and luxurious cars are premium goods

Point of Purchase:
It means that particular place where sales and purchase are occurrence.

For example that sales shelf in a shopping mall is a point of purchase for that product which is available at that shelf.

Sweepstakes:
It is Promotional tool or campaign in which some gifts given to the winners, selected only by chance from the received entries.

For example, wining a car from lucky draw

Trade Promotion:
It is a promotional technique through which companies increases their sales and revenue by offering incentives to the supply chain stake holders like whole sellers, retailers and distributors.

For example a company offers higher margins of profit to the whole seller if he exceeds the upper set limit of sales within a specific span of time.