Is there any draw back of adds?

Ads may have certain limitations which are discussed below

Newspaper ads have short life span
Many ads remain unread or unseen by prospective buyers due to the fact that they might not have purchased the newspaper which carries that ad or not have tuned in to the TV channel which shows that particular advertisement.
Sometimes the ad is not properly registered to the audience due to high clutter i.e. there may too many ads or other programs being on air.
Ads may have fleeting exposure. I.e. the message may not be properly registered to the audience due to small time span that it gets on air.
Ads may increase the cost of goods sold and may not contribute to the increase in sales
Sometimes it forces people to desire for things that are not within their reach.
It may produce desires in children for purchasing of things which are either not good for their health or inculcates a materialistic attitude in them.
Advertising appeals may lead people to use certain things which affect their health like cigarettes. Etc.
Large number of posters or billboards may be used which makes the environment look dirty and tarnish the scenic beauty.

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