What is point of purchase promotion?
Point of purchase is a place where final purchase is made in a retail outlet.
Sales promotion is a short term incentive to encourage trial or purchase of a product.
Thereby point of purchase promotions can attain the form of point of purchase displays which might give information to the customer regarding a price cut-down, attractive packaging, buy one get one free promotional offer or any other variety of promotional offers. The possible outcome of this is to attract the customer into buying the product just when he is about to terminate his shopping at the point of purchase such as a cash counter.
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