What the retailer demand from the manufacture what is it ?

What the retailer demand from the manufacture what is it ? premium incentive pop promotion

The retailer buys the products and services from the manufacturer to display and finally sell them to the end customers.

An incentive is given to an employee so that he or she improves his or her performance. E.g. he may be given a bonus or a color TV on improving his performance.

A premium is a gift offered to the customer at a relatively low cost or free on purchase of a particular product. E.g. a cup is given free with a 2.5kg milk powder bag.