What is "Frame of reference"?

What is "Frame of reference"?

Frame of reference is the way you are. What are your beliefs, attitudes, values, religion, psychological set up, the way you think of yourself and others, your needs and desires, your expectations, your socio-economic, political and cultural background,; all these come to determine your frame of reference. And it is very important to consider all these things when someone is communicating to you.