Internet Marketing Or Pay Per Click Marketing - What's Better

Web marketing takes various forms which businesses and private individuals can use to their advantage. And the good thing about this is that a website owner can choose to use the available web marketing tools which they can use for free or those that charge a certain fee. Using either one of them can already provide great benefits but a mix of the two can be more advantageous.

Free forms of web marketing

First, let’s tackle the free marketing tools. During the internet’s early booming days from 1994 to 1996, the website was the only way to market a company online. Back then, the websites were just passive as no interaction was achieved between the business companies that own websites and their customers. Websites can be created and published online by using the free services offered by certain hosting firms. However, a website developed by professional designers and developers is more beneficial for companies who have the budget as it can be well maintained.

A blog (short for web blog) is another form of a free marketing tool. Various free and downloadable blog platforms are available on the internet today and WordPress is one of the most commonly used by professional bloggers. A blog is actually just a more personalized version of a website with shorter posts. A press release is still another way to promote and market an organization, products or services for free. It is a short and detailed writeup and can be published online by coursing it through blogs and websites as well as through media outlets. Forums and discussion boards are addition to the list. Joining is very easy as all you need to do is to register and wait for a confirmation email and then, you can already discuss topics of concern to you right away with people who share your interests.

Pay per click marketing

Pay per click marketing pertains to the use of advertisements on your website or blog which when clicked will generate income to your company’s site. This model allows advertisers to pay only when a web user actually clicks on a certain ad to visit the website of a particular advertise. The process involves advertisers bidding on keywords they think their target audience would use in searching for a product or service. The ads here are also called “sponsored link” or “sponsored ads.”

To benefit from this method, ads should contain several relevant search phrases. Discuss this with your marketing people and be able to come up with as many terms as you can that best describe your business. Focusing on a specific target audience is a good start.

When creating ads, try to be as unique as possible and make only one ad for several keyword search phrases. Studies have proven that the targeted key phrase is what usually prevents customers not interested to pay from clicking on an ad. So the best thing you can do is to incorporate different keyword phrases into a single ad to maintain your ad’s high ranking, to increase actual conversions and eventually, to increase sales.

Finally, do enroll in a pay-per-click program even if it may cost you. At least, with the right strategy, you will eventually gain profits from using this method.