What is 4ps in marketing?

What is 4ps in marketing?

4 P's include product, price, place and promotion.
Product is what you are offering to the customers or marketplace like bread, tea or perfume etc
Price refers to the price at which the product is being offered like you are charging higher price or lower price.
Place related to the distribution; how you are making your product available to the customer. It is available at limited or exclusive outlets and stores or it is being massively.
Promotion is how you are making potential customers aware of product.